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Design Your Own Pixel Perfect Production

Confidently design high-converting websites
*without* being a strategy expert

Your clients are drawn to you by your gorgeous designs.

But these days, clients willing to pay a premium price for a website know to look for more than a pretty website. They know the results they can get from that website truly matter to their success.

But...you're a designer. You didn't study website strategy, it's not what you're passionate about, and you certainly don't have a ton of time to spend learning about analytics and conversions until you get the hang of it.

That's why I created a simple and effective process for you to follow.

Design Your Own Pixel Perfect Production and Design Strategy Essentials

I absolutely feel more confident telling clients that I'm not just going to design a beautiful website for them, I'm going to design a functional website that brings them business. It's a great feeling to know that what I'm doing for them will actually make a difference. I have even used at least one tip/trick on each page of my own business website!

Alexandra Green | Web Designer

Design Your Own Pixel Perfect Production is a 43-page workbook that will lead you through the steps to craft a strategic web design, implement it flawlessly, and see results in your own business.

learn to...

Feel completely confident in your design and strategy decisions and know they'll make a difference.

Create website designs that will lead you to more higher-paying dream clients who respect your entire process.

Make a real impact in your clients' businesses and have actual numbers to prove it.

Design Your Own Pixel Perfect Production

Get the exact roadmap I use to craft effective websites for my strategy clients. The 43-page workbook is fillable so you can choose to complete it right on your computer or print a copy out for each project. This workbook is designed for you to use over and over, for each design project you get. It's specifically created to help your clients get real results, while guiding you in a way that will set you up to show them off and lead those benefits back to your own business.

You'll also get my Design Strategy Essentials eBook. Design an amazingly effective website and see big results yourself with this 45-page guide. Each section of your workbook has a matching section in the eBook so you never run into questions and get stuck. The answers to your design strategy questions are all inside.

Design Strategy Essentials

This has been an eye opener for me. Previously, I wasn't offering my clients any value beyond a pretty site and as a result I quickly lost control of projects after design revision upon design revision. But DYOPPP showed me that I can guide the design process by offering my clients strategic advice to make their site its best. It's a win-win for both me and my clients!

Allyssa Barnes | Web Designer

This is how you can finally move your design business to the next level

Let's get real, tangible results for your clients and funnel those results right back into your own business.

Get my step-by-step approach to turn results for your clients into results for your own business.

Design Your Own Pixel Perfect Production and Design Strategy Essentials

Let's do this.

$59.00Get It Now

I love how this workbook literally walks me through evaluating and thinking through a site strategically so I won't leave anything out. It's so easy to understand, without a lot of superfluous information that can lead me down a rabbit hole. I feel more prepared and confident in my client projects.

Tricia Isham | Website Designer

Have some questions?
Is the workbook fillable? Expand

Yes! You can fill everything out right from your computer.

Will I get a physical copy of the workbook and eBook? Expand

These products are digital-only, so you will not be mailed a physical copy. With the workbook, you'll have the option to either fill it out right from your computer or print it off to write in.

What topics do these resources cover? Expand

Great question! Here's a rundown:

  • Improving your website to attract the right clients
  • Asking your clients the right questions before the project begins
  • Discussing strategy on the consult call
  • Creating a before and after transformation
  • Above-the-fold content
  • Strategic sidebars and footers
  • 4 goals of a homepage
  • Putting blog posts to work
  • Your power to give the About page a boost
  • How to best utilize a Contact page
  • Creating a more strategic Services page
  • Improving sales on a Shop page
  • Boosting conversions through the portfolio and testimonials
  • Creating a journey through your design
  • Presenting your design to your client
  • Educating your client after design is complete to make sure they put it to good use
  • Using your work to gain more clients

Each of these sections is covered in Design Strategy Essentials where you can learn everything you need to know and also in Design Your Own Pixel Perfect Production where you can put the information to use for your client projects.

What if I'm not a designer? Is this still for me? Expand

No, this workbook and eBook combo is made specifically for website designers.

What if I'm not happy with them after I purchase? Expand

I am very confident that you'll love both of these resources, especially if you're interested in learning to design more strategically. However, if you find that they're not your cup of tea, I'll gladly refund you within 2 weeks of purchasing.

What if I have a question about them before I buy? Expand

No problem! Shoot an email over to krista@kristarae.co and I'll get back to you within 1 business day.

Can I download them more than one time? Expand

You can download the files as many times as you'd like within the first 72 hours of making a purchase. After that, the download link will expire.


This workbook has really helped my business. It's made me rethink the value I add to my client projects and has made me feel so much more consistent and professional with my process.

Kylie Martin | Graphic + Web Designer

These resources are extremely thorough and have everything you need to build a strategic and effective website. I used to be so overwhelmed when it came to working on websites and knowing what content to feature (and where to feature it). Krista guides you through every step of the process with easy-to-implement questions and action steps, removing the overwhelm since everything is laid out for you. I wish I’d had this workbook years ago – it would’ve saved me a ton of time and stress. I love that Krista even goes the extra mile with including questions you can ask your clients before and after the project to get an effective testimonial from them.

Lauren Black | Graphic Designer


Design Strategy Essentials & Design Your Own Pixel Perfect Production are freaking awesome! Very detailed and gave me the knowledge I needed to set myself (and my clients) up for success.

Anabeth Wilson | Designer

Krista is so smart! I never thought about getting the before picture from my clients, which means I had no way of proving that the designs I've created for them has helped them grow their business. Now I'm not only creating a strategic design that I know will help them, but I also know how to prove that awesome results are possible to my potential clients.

Kory Woodard | Designer + Creative Coach

$59.00Get It Now

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