Today we’re finally getting to a piece that I hinted at in Days 1 and 2: your design presentation.

A lot of designers “present” their designs to clients by sending over a PDF or image file and asking what they think.

This is okay…you’re getting the approval you need…but it leads to a lot more revisions than what actually needs to happen. To help your clients understand and value your decisions we need to explain why your design works. And after yesterday’s content, your designs should really be working!

Today we’ll talk about a way to present your designs that will:

• Guide first impressions
• Illustrate the real value
• Reduce those darn revisions